How Summit Salon Academy Kokomo Teaches Social Media for Beauty & Wellness Careers
Today’s beauty and wellness careers are built online, and Summit Salon Academy Kokomo understands that. While students are learning hands-on skills like hair, skincare, nails, and barbering, they’re also introduced to social media for beauty professionals while still in school.
Students learn how to use platforms like Instagram, Facebook, and TikTok to showcase their work, grow confidence on camera, and start building a personal brand before graduation. Instead of waiting until they’re licensed, they begin creating content, posting services, and understanding what attracts clients online.
Social media education focuses on:
Personal branding for beauty professionals
How to post hair, skincare, and nails content
Growing a client base through social media
Marketing yourself as a stylist, esthetician, barber, or nail tech.
Building an online presence for salons, spas, or independent businesses
Learning social media marketing in beauty school gives students a major advantage. Many graduates leave Summit already visible online, more confident promoting themselves, and better prepared to book clients faster in today’s digital-first industry.
At Summit Salon Academy Kokomo, students don’t just learn how to pass state board — they learn how to turn their skills into a successful, long-term career.
Frequently Asked Questions About Social Media in Beauty School
Do beauty schools teach social media marketing?
Some do — and at Summit Salon Academy Kokomo, students are introduced to social media as part of preparing for real careers. Students learn how platforms like Instagram, Facebook, and TikTok can help promote services, showcase work, and attract future clients.
Why is social media important for beauty and wellness professionals?
Most clients today find their stylist, esthetician, nail tech, barber, or massage therapist online. Knowing how to use social media helps professionals build visibility, trust, and a loyal client base faster — especially after graduation.
What kind of social media skills do beauty students learn?
Students learn the basics of personal branding for beauty professionals, including how to post their work, create engaging content, write captions, and present themselves professionally online while still in school.
Can cosmetology students build a client base before graduating?
Yes. Learning social media during beauty school allows students to start building an online presence early, making it easier to attract clients, apply to salons, or go independent after becoming licensed.
Is social media training helpful for massage therapy, nails, and esthetics?
Absolutely. Social media marketing applies to all beauty and wellness careers — including massage therapy, esthetics, nail technology, barbering, and cosmetology. It helps professionals educate clients, promote services, and stand out in a competitive industry.
Does learning social media in beauty school help with job opportunities?
Yes. Graduates who understand social media often stand out to salons and spas because they already know how to market themselves and bring visibility to a business.
